Analytics
LinkedIn, Instagram, and website. Engagement, audience, posts, and web traffic from April to June 2026. Use the dropdown to switch months.
Ten posts published in June. Impressions were lower than May but engagement rates surged from June 18 onwards, driven by the Alok Jain TaxFaaS spotlight, the International Yoga Day video, and the Manyata workspace post.
The TaxFaaS leader feature (Jun 18) drove 4,720 impressions and 1,903 clicks at a 42.7% engagement rate. The post led with Alok, tied his perspective to TaxFaaS, and linked to an external article. That combination is what drove the clicks.
From June 18 to June 30, daily engagement rates ranged from 21% to 109%. This reflects a content shift towards link-heavy posts (ET feature, CSR Universe article, workspace post) where the audience clicked through rather than just reacting in-feed.
Total impressions fell from 37,851 (May) to 23,890 (June). With 10 posts vs 8 in May, average impressions per post dropped from 4,731 to 2,389. Fewer viral-carry posts and a heavier mix of AI series content drove this. Click volume in June was actually higher than May.
Impressions, engagement rate, reactions, and follower growth tracked daily across 31 days. Eight posts published this month drove consistent activity and three major spikes.
May 8 delivered 155 new followers in a single day driven by the GCC reverse-control-tower post from May 7 which generated 6,735 impressions and 239 reactions. Viral carry-over effect is clearly visible in the data.
The ISG Provider Lens recognition post (May 12) hit a 27.1% engagement rate highest of the month with 658 clicks on a post that got 2,571 impressions. Credibility content drives click-through, not just reactions.
Every single day in May stayed above the 2% LinkedIn benchmark. The monthly average of 9.6% across 31 days confirms systematic content quality, not just spike-driven performance.
Impressions, engagement rate, reactions, and clicks tracked daily. Three clear spikes correspond to post publish days.
The anniversary video (Apr 10), Standard India post (Apr 23), and the single-day spike on Apr 16 together drove most of the month's impressions. Timing and content type both mattered.
April 16 reached a 47.2% single-day engagement rate nearly 24× the industry benchmark. When the content lands, the audience acts on it.
Every post published in April achieved above-benchmark engagement. The lowest-performing post still hit 4.9% more than double the LinkedIn average for B2B content.
Job function, seniority, and industry data for followers and visitors in June. Business Development and Engineering lead the follower base. IT Services and IT Consulting dominate visitor industries.
Director + VP + CXO = 1,393 followers, up from 1,322 in May. The decision-maker tier continues to grow.
Job function, seniority, and company-size data for both followers and page visitors in May. The audience profile closely matches Embark's ideal buyer.
Director + VP + CXO = 1,322 followers the highest-value decision-maker tier is actively following Embark.
Job function, seniority, and company-size data for followers and page visitors in April. Engineering, IT, HR, and Finance together form the core GCC decision-making team.
Enterprise visitors (1,000+ employees) = 4,256 visits (44%) the ideal GCC client profile is actively discovering Embark.
Visitors across the Overview and Jobs pages. Mobile accounted for 64% of all page views in June. Enterprise visitors (1,000+ employees) made up 50% of all company-size traffic.
Director + VP + CXO = 1,156 page visits. CXO visits rose to 154, up from 128 in May.
India's top 5 GCC cities account for 88% of all page visits. International signals from London, New York, and San Francisco continue to build.
Enterprise visitors (1,000+ employees) = 3,142 visits (50%). Consistent with the GCC decision-maker audience Embark is built for.
Visitors across the Overview and Jobs pages. Mobile accounted for 67% of all page views in May consistent with April's mobile-dominant pattern.
Director + VP + CXO = 1,342 page visits the highest-value decision-maker tier is actively checking Embark out.
India's top 5 GCC cities account for 87% of all page visits. International signals from London, Toronto, and San Francisco are strengthening month-on-month.
Enterprise visitors (1,000+ employees) = 4,723 visits (54%) up from 44% in April. The ideal GCC client profile is increasingly discovering Embark.
Visitors across the Overview and Jobs pages. Mobile accounted for 63% of all page views a critical consideration for content formatting.
Director + VP + CXO drove 1,188 page visits the decision-maker audience is actively checking Embark out.
India's top 5 GCC cities Bengaluru, Hyderabad, Delhi, Mumbai, Chennai account for 84% of all page visits. Early international signals from London and New York are worth monitoring.
June had the highest click volume of any month. The Alok Jain TaxFaaS spotlight drove 1,903 clicks alone. World Environment Day content and the workspace post both generated strong reactions. The Yoga Day video hit 93.9% engagement rate.
Every post exceeded the 2% engagement benchmark. The GCC leadership post (May 7) drove the highest single-day follower spike on record, and the ISG recognition post hit the highest CTR of any month.
Every post beat the industry engagement benchmark. The anniversary video was the top-performing post by both total engagement and follower growth impact.
| Post | Date | Type | Impressions | Clicks | Reactions | Eng. Rate |
|---|---|---|---|---|---|---|
|
Alok Jain spotlight TaxFaaS and the case for tax at the center of GCC strategy Best Post
Text
|
Jun 18 | Text | 4,720 | 1,903 | 105 | 42.7% |
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Prasad Panchagnula in The Economic Times GCC ecosystem growth from 2,700 to 3,700+ units
Text
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Jun 11 | Text | 4,279 | 158 | 127 | 6.8% |
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International Yoga Day video People of Embark on what yoga means to them
Video
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Jun 21 | Video | 1,796 | 1,645 | 39 | 93.9% |
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Workspace Wednesday at Manyata spaces designed with intention
Text
|
Jun 24 | Text | 2,714 | 1,777 | 43 | 67.1% |
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Suhas Kulkarni in TheCSRUniverse GCC workspaces as sustainability engines (World Environment Day)
Text
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Jun 5 | Text | 2,065 | 57 | 95 | 7.4% |
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World Environment Day video People of Embark on everyday sustainability habits
Video
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Jun 5 | Video | 1,269 | 76 | 47 | 10.7% |
|
Enterprise AI Series Part 2 adoption is visible, value still unclear
Text
|
Jun 1 | Text | 1,664 | 52 | 31 | 5.2% |
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Enterprise AI Series Part 3 from isolated wins to enterprise-wide scale
Text
|
Jun 8 | Text | 1,342 | 30 | 30 | 4.6% |
|
Delhi High Court secondment ruling Aravind Maiya on cross-border talent and GCC tax implications
Text
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Jun 23 | Text | 234 | 7 | 12 | 8.1% |
The Alok Jain TaxFaaS post (Jun 18) generated 1,903 clicks at 42.7% engagement from 4,720 impressions. Combining a named leader, a clear product reference, and an accessible business argument produces the most action-driving content format Embark has published.
The Yoga Day video hit 93.9% engagement and the Manyata workspace post hit 67.1%. These are culture and workplace posts with no hard product message. They serve a different function: building affinity and keeping non-active followers in the feed.
Parts 2 and 3 of the Enterprise AI series averaged 4.9% engagement despite strong topical relevance. Abstract thought-leadership without a named Embark perspective or linked external validation tends to generate fewer clicks. Anchoring to a specific company or data point would help.
| Post | Date | Type | Impressions | Clicks | Reactions | Eng. Rate |
|---|---|---|---|---|---|---|
|
Suhas Kulkarni in The Economic Times flex workspaces as core GCC infrastructure Best Post
Text · All followers
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May 25 | Text | 6,455 | 366 | 193 | 8.7% |
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GCC reverse control tower shift Aravind Maiya in ETGCCWorld
Text · All followers
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May 7 | Text | 6,735 | 255 | 239 | 7.4% |
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Strategic Partnership with Evaaya next-gen GCC delivery
Text · All followers
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May 5 | Text | 5,952 | 383 | 101 | 8.3% |
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Prasad Panchagnula in TAM Bureau AI governance in GCCs (National Technology Day)
Text · All followers
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May 11 | Text | 4,010 | 190 | 140 | 8.3% |
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ISG Provider Lens® GCC Services Report 2026 Embark recognised as Contender
Text · All followers
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May 12 | Text | 2,571 | 658 | 36 | 27.1% |
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Embark® Trademark registration formalising the brand identity
Video · All followers
|
May 20 | Video | 2,893 | 157 | 105 | 9.4% |
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Jerish Joseph in BW People.in skills-based workforce design in GCCs
Text · All followers
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May 22 | Text | 2,859 | 109 | 87 | 6.9% |
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Enterprise AI Series Part 1 AI adoption visible, AI value still unclear
Text · All followers
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May 21 | Text | 1,578 | 60 | 50 | 7.2% |
5 of 8 posts featured named Embark leaders in external media (ET, BW People, TAM Bureau, ETGCCWorld). These posts averaged 5,192 impressions vs 2,347 for owned-content posts. Earned media is a clear distribution multiplier.
The ISG report post delivered a 25.6% CTR more than 10× the LinkedIn average. Credibility-proof content (awards, third-party recognition) drives direct action from the audience, not just passive engagement.
Moving from 5 posts (April) to 8 posts (May) while maintaining an average 9.6% engagement rate is the key result. Every single post exceeded 6% engagement quality held despite 60% more publishing volume.
| Post | Date | Type | Impressions | Clicks | Reactions | Eng. Rate |
|---|---|---|---|---|---|---|
|
Embark 1-year anniversary Best Post
Video · All followers
|
Apr 10 | Video | 7,764 | 996 | 186 | 15.4% |
|
The Standard India 450-seat workspace at Embassy Tech Village
Image · All followers
|
Apr 23 | Image | 5,420 | 990 | 99 | 20.2% |
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Embark TaxFaaS launch Tax Function as a Service powered by Tax Compaas
Video · All followers
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Apr 1 | Video | 3,150 | 141 | 94 | 7.7% |
|
GCC Round Table 2026 with Deloitte India co-hosted in Hyderabad
Text · All followers
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Apr 8 | Text | 1,535 | 89 | 39 | 8.4% |
|
GCC evolution Wipro/Mindsprint as a case for GCC-to-value-creator transition
Text · All followers
|
Apr 9 | Text | 2,834 | 79 | 57 | 4.9% |
The Standard India post (20.2% engagement) and the anniversary post (15.4%) both beat the GCC-analysis piece (4.9%) on engagement rate. Showing actual client outcomes drives more action than industry commentary.
The two video posts (anniversary: 2,708 views; TaxFaaS: 2,511 views) averaged 2,600 video views each a unique metric text posts cannot achieve. Video content reaches passive audiences who scroll past but don't click.
Every high-performing post tagged multiple named individuals. Tags create secondary distribution as tagged individuals' networks see the post. Always tag relevant stakeholders.
June competitor data across 7 companies. Embark's engagement per post (60) dropped vs May (124) as post volume increased to 10. MOAR Advisory overtook Embark on EPP this month with 14 posts to Embark's 10.
| Company | Total Followers | New Followers | Total Posts | Total Engagements | Engagement per Post |
|---|---|---|---|---|---|
| ANSR | 402,213 | 8,373 | 28 | 4,222 | 151 |
| Zinnov | 113,346 | 2,393 | 43 | 2,907 | 68 |
| MOAR Advisory | 3,183 | 238 | 14 | 911 | 65 |
| Embark | 9,563 | 450 | 10 | 598 | 60 |
| fosttr | 1,610 | 108 | 3 | 69 | 23 |
| Gloplax Solutions | 11,481 | 1,938 | 9 | 142 | 16 |
| Bhartiya Converge | 1,636 | 42 | 5 | 76 | 15 |
Embark published 10 posts in June vs 8 in May, and EPP dropped from 124 to 60. The additional posts (AI series Parts 2 and 3, the secondment ruling commentary) had lower individual engagement than May's spike-heavy content. Volume-quality balance will be the key lever for July.
Gloplax Solutions added 1,938 new followers in June from just 9 posts. At a similar follower base to Embark, this suggests a content strategy or paid amplification shift. Worth keeping an eye on in July.
With 9,563 followers, Embark generated 598 engagements across 10 posts. Gloplax, with 11,481 followers and 9 posts, generated only 142. Embark's audience is significantly more active relative to its size, which is the more durable competitive advantage.
May competitor data across 7 companies in the India GCC advisory space. Embark gained 1,058 new followers more than any comparable-size competitor and posted the highest engagement volume relative to posting frequency among mid-size players.
| Company | Total Followers | New Followers | Total Posts | Total Engagements | Engagement per Post |
|---|---|---|---|---|---|
| ANSR | 393,857 | 14,374 | 37 | 6,800 | 184 |
| Zinnov | 111,193 | 2,117 | 38 | 4,462 | 117 |
| Embark | 9,189 | 1,058 | 8 | 994 | 124 |
| MOAR Advisory | 2,949 | 332 | 12 | 1,224 | 102 |
| Gloplax Solutions | 9,783 | 2,505 | 5 | 195 | 39 |
| Bhartiya Converge | 1,593 | 48 | 3 | 59 | 20 |
| fosttr | 1,567 | 57 | 4 | 60 | 15 |
Embark's 124 engagements per post ranks behind only ANSR (184) and Zinnov (117 with 38 posts), while publishing just 8 posts. Embark outperforms every comparable-size peer on content efficiency.
Gloplax Solutions has nearly the same follower count (9,783) but only added 2,505 new followers with 5 posts. Embark gained 1,058 followers from 8 posts the largest absolute jump Embark has ever achieved in a single month.
At 1,058 new followers per month, Embark is accelerating toward meaningful scale. Sustained performance at this level would reach 20,000+ followers within 12 months. Consistency in volume and quality is the next challenge.
April competitor data across 7 companies in the India GCC advisory space. Embark ranks 2nd on engagement rate per post and gained significantly more followers per post than the peer median.
| Company | Total Followers | New Followers | Total Posts | Total Engagements | Engagement per Post |
|---|---|---|---|---|---|
| ANSR | 387,589 | 10,369 | 35 | 4,797 | 137 |
| Zinnov | 109,498 | 1,044 | 36 | 2,358 | 65 |
| MOAR Advisory | 2,767 | 235 | 15 | 1,045 | 70 |
| Embark | 8,864 | 384 | 5 | 488 | 98 |
| Gloplax Solutions | 8,066 | 127 | 4 | 249 | 62 |
| Bhartiya Converge | 1,572 | 49 | 8 | 124 | 16 |
| fosttr | 1,458 | 55 | 2 | 26 | 13 |
Embark produced 98 engagements per post beating Gloplax (62), Zinnov (65), and MOAR (70) with a fraction of their posting volume. Quality significantly outperforms frequency.
Gloplax Solutions has a similar follower count (8,066) but gained only 127 new followers with 4 posts. Embark gained 384 with just 5 posts 3× the follower growth efficiency of the closest comparable.
ANSR's 387,000 followers set the category benchmark. However, at Embark's current growth rate of ~380 followers per month, consistent compounding will build meaningful reach. Consistency over the next 12 months is the priority.
Seven posts published in June. Reels drove 72.5% of total views. The Manyata workspace carousel had the highest engagement rate of any post at 53.51%.
Reels drove 72.5% of all views but only 49.8% of interactions. Carousels drove more direct engagement per view. The Manyata carousel had 59 likes and 2 comments. The Yoga Day carousel had 34 likes and 4 comments on a similar reach.
86.3% of all interactions came from existing followers, with only 13.7% from non-followers. This means the current content is serving the existing audience well but is not yet breaking out to new audiences at scale. Reels are the tool to change that.
The three lowest engagement rates in the period — Yoga Day (33.33%), Environment Day (30.70%), and Jun 22 (29.82%) — are all observance day or generic video posts. The top post is the Manyata workspace carousel at 53.51%. The gap between that and the observance day posts is not small.
Google Analytics data for June 1 to 30, 2026. 1,810 total sessions, 1,416 new users, 136 second average session duration. The site is performing exceptionally well for people who already know Embark.
| Channel | Sessions | Engagement Rate | Avg Session Time | New Users | Returning Users |
|---|---|---|---|---|---|
| Direct | 955 | 94.7% | 27s | 815 | 99 |
| Organic Search | 676 | 90.5% | 45s | 485 | 88 |
| Referral | 118 | 85.6% | 33s | 69 | 15 |
| Organic Social | 46 | 95.7% | 11s | 38 | 1 |
| AI Assistant | 7 | 85.7% | 59s | 6 | 1 |
Organic Search visitors stayed longest at 45 seconds per session. People finding Embark via Google are spending more time on the site than anyone else. AI Assistant visitors averaged 59 seconds, the highest of any channel, despite only 7 sessions.
| Page | Views | Active Users | Avg Time |
|---|---|---|---|
| Homepage | 2,010 | 1,439 | 35s |
| About | 253 | 195 | 53s |
The About page held visitors 18 seconds longer than the homepage. Visitors who navigate there are actively evaluating Embark, not just landing and leaving.
| Landing Page | Sessions | New Users | Avg Time |
|---|---|---|---|
| / (Homepage) | 1,624 | 1,402 | 36s |
| /about.php | 36 | 13 | 41s |
1,402 of 1,624 homepage sessions were brand new users. The homepage is doing the heavy lifting for first impressions.
| Country | Active Users | Share |
|---|---|---|
| India | 1,057 | 72% |
| United States | 264 | 18% |
| Singapore | 49 | 3.3% |
| Germany | 19 | 1.3% |
| United Kingdom | 11 | 0.8% |
| UAE | 9 | 0.6% |
| City | Active Users |
|---|---|
| Bengaluru | 382 |
| Hyderabad | 105 |
| Pune | 102 |
| Mumbai | 94 |
| Chennai | 74 |
| Delhi / Gurugram | 53 |
| Ahmedabad | 15 |
| Noida | 7 |
| Query | Clicks | Impressions | CTR | Avg. Position |
|---|---|---|---|---|
| embark services private limited | 44 | 286 | 15.4% | 1.9 |
| embarkgcc services | 34 | 499 | 6.8% | 2.3 |
| embark gcc | 32 | 394 | 8.1% | 2.6 |
| embark group | 27 | 104 | 25.9% | 1.8 |
| embark company | 26 | 316 | 8.2% | 3.5 |
| embark group bangalore | 15 | 52 | 28.8% | 1.5 |
| embark services | 9 | 27 | 33.3% | 1.4 |
| embarkgcc services pune | 8 | 39 | 20.5% | 1.5 |
| embarkgrp | 8 | 20 | 40.0% | 1.3 |
| embark gcc bangalore | 7 | 95 | 7.4% | 1.9 |
Every top query is a branded search. People who already know Embark are finding it without trouble. Terms like "gcc advisory india" or "gcc setup services bangalore" do not appear, which means the site is not yet capturing people who are researching the space but have not heard of Embark yet.
India accounts for 72% of active users and the US for 18%. This is disproportionate and likely reflects global HQ teams researching India expansion. A US-audience landing page or content trail targeting "India GCC setup" would capture this intent more directly.
93% overall engagement rate, 136s average session, 94.7% on direct traffic. The site is doing its job for people who arrive with intent. The challenge is reaching people who have not heard of Embark yet.
7 sessions via AI Assistant with 59s average session time, the highest of any channel. As AI tools increasingly answer "GCC advisory India" queries directly, getting Embark cited in those answers matters more than it did a year ago.
Definitions for every metric referenced in this document, with formulas where relevant.