Analytics
LinkedIn, Instagram, and website. Engagement, audience, posts, and web traffic from April to August 2026. Use the dropdown to switch months.
August was the first complete month on the new embarkgrp.com. Sessions went from 2,131 to 4,465 and active users from 1,567 to 3,041. This export covers Aug 1 to Sep 5, a 36-day window, so the headline totals are not directly comparable to July's 31 days. On a per-day basis the site went from 69 sessions a day to 124, an 80% increase. The Drop newsletter became the second-biggest entry point after the homepage.
Aug 19 was the biggest day at 253 active users, the highest single day the site has recorded. The weekly rhythm is now clearly visible: traffic collapses to 20 to 40 users every Saturday and Sunday and rebuilds through the week. Weekday floors sit around 90 to 120 users, roughly double the pre-launch baseline.
/drop/august2026 took 236 sessions and /drop/september2026 took 138. Both beat every solutions page and every blog post. Average engagement of 71 and 95 seconds means readers are working through the issue rather than glancing and leaving. September's issue is already outperforming August's on time-on-page in five days.
| Channel | Sessions | Engaged Sessions | Engagement Rate | Avg Session Time | New Users | Returning Users |
|---|---|---|---|---|---|---|
| Direct | 2,608 | 2,451 | 94.0% | 27s | 2,004 | 220 |
| Organic Search | 1,279 | 1,132 | 88.5% | 55s | 672 | 183 |
| Organic Social | 257 | 227 | 88.3% | 41s | 138 | 13 |
| Referral | 239 | 208 | 87.0% | 88s | 88 | 33 |
| Unassigned | 24 | 0 | 0% | 10s | n/a | n/a |
| AI Assistant | 7 | 5 | 71.4% | 29s | 5 | 2 |
| Organic Video | 1 | 1 | 100% | 97s | n/a | n/a |
Organic Search nearly doubled, from 654 sessions in July to 1,279. Google alone sent 1,127 sessions and Bing another 141, which suggests the new site is being indexed properly. Organic Social also almost doubled to 257, with LinkedIn contributing 213 and Instagram 22. Referral traffic still holds the longest sessions at 88 seconds. Returning users climbed to 451 across all channels, up from 283 in July.
| Page | Views | Avg Time |
|---|---|---|
| Homepage | 5,491 | 22s |
| About Embark | 496 | 75s |
| News & Insights | 114 | 50s |
| Insights | 104 | 62s |
| GCC Strategy & Design | 94 | 62s |
| Engagement Models | 87 | 74s |
| GCC Consulting | 83 | 47s |
| The Drop, August 2026 | 76 | 140s |
| Talent Solutions | 64 | 61s |
| HR Solutions | 47 | 43s |
| Legal Entity & Setup | 43 | 62s |
| Real Estate and IT | 40 | 71s |
| The Drop, September 2026 | 4 | 229s |
The About page pulled 496 views at 75 seconds, comfortably the strongest non-homepage page. The two Drop issues sit at 140 and 229 seconds, far above anything else on the site. Solutions pages all cluster between 43 and 74 seconds, which is healthy for pages of that length.
| Page | Sessions | New Users | Avg Time |
|---|---|---|---|
| / Homepage | 3,274 | 2,519 | 39s |
| /drop/august2026 | 236 | 136 | 71s |
| /drop/september2026 | 138 | 62 | 95s |
| /about | 116 | 16 | 12s |
| /nike | 62 | 20 | 40s |
| /employeehandbook | 24 | 24 | 0s |
| /blogs/tax-transfer-pricing | 23 | 11 | 11s |
| /solutions | 21 | 16 | 14s |
| /blogs/gift-city | 20 | 7 | 27s |
| /gcc-solutions/consulting | 13 | 3 | 84s |
| /gcc-lifecycle/design | 9 | 4 | 282s |
| /gcc-lifecycle/transform | 8 | 0 | 158s |
2,519 of 3,274 homepage sessions were brand-new visitors. The /gcc-lifecycle/design page averaged 282 seconds from 9 sessions, the deepest read on the site. The /nike client page picked up 62 sessions, which is the first sign of client pages being found organically.
| Country | Active Users | Engagement Rate |
|---|---|---|
| India | 1,995 | 89.2% |
| United States | 615 | 95.8% |
| Singapore | 190 | 95.8% |
| China | 61 | 90.2% |
| Ireland | 23 | 100% |
| Netherlands | 23 | 100% |
| United Arab Emirates | 21 | 80.6% |
| Germany | 17 | 88.9% |
| Canada | 14 | 100% |
| United Kingdom | 13 | 100% |
| France | 10 | 100% |
US users grew from 241 to 615, now 20% of all active users, and they engage at a higher rate than Indian visitors. Singapore nearly tripled to 190. The Netherlands and UAE are both new entries this period.
Chennai tripled from 123 users to 367 and is now the clear number two city. The July office launch is still compounding two months later. Singapore at 189 and New York at 31 are the strongest genuine international city signals.
76% of visitors are on desktop. That is unusually high and consistent with a B2B audience browsing during work hours. Mobile at 714 users still matters enough that the responsive experience needs to hold up, particularly for LinkedIn traffic which skews mobile.
| Browser | Active Users | Avg Engagement |
|---|---|---|
| Chrome | 2,402 | 49s |
| Safari | 236 | 67s |
| Edge | 212 | 143s |
| Safari (in-app) | 102 | 34s |
| Firefox | 36 | 82s |
Operating systems: Windows 1,774 · macOS 419 · iOS 383 · Android 338 · Linux 110. Edge users averaged 143 seconds, almost three times Chrome. Edge is the corporate default in most large enterprises, so this group is likely the closest thing in the data to genuine buyer interest.
374 sessions across the August and September issues, more than every solutions page and blog post combined. Average engagement of 71 and 95 seconds means people are reading rather than skimming. The September issue is already ahead of August's on time-on-page after only five days live.
Organic Search went from 654 sessions to 1,279 and US active users from 241 to 615. The US now accounts for 20% of the audience and engages at 95.8% against India's 89.2%. Chennai tripled to 367 users, still riding the July office launch.
File downloads fell from 45 in July to 5, and there were 10 form starts with no recorded submissions. The ISG Provider Lens PDF was July's most-used asset, so either it moved during the site build or the tracking events stopped firing. Worth confirming before next month's report.
8 posts in August, the lowest volume since April. Impressions dropped 49% but new followers hit an all-time high of 1,031, up 44% on July. Two things carried the month: the Everest Group PEAK Matrix recognition on Aug 26 and the Off The Record edition with Dipanwita Ghosh on Aug 31.
Every single day of August cleared the 2% LinkedIn benchmark. The floor was 2.4% on Aug 22.
573 reactions in total. The last eight days of the month produced 342 of them, almost 60% of the monthly figure.
| Date | Post | Impressions | Clicks | Reactions | Reposts | Eng. Rate |
|---|---|---|---|---|---|---|
| Aug 26 | Everest Group PEAK Matrix · Major Contender | 4,316 | 333 | 102 | 5 | 10.3% |
| Aug 31 | Off The Record · Dipanwita Ghosh | 2,378 | 778 | 44 | 1 | 34.6% |
| Aug 12 | Suhas Kulkarni · GCC location analytics blog | 2,101 | 62 | 34 | 5 | 4.8% |
| Aug 17 | GCC Cost Calculator launch video | 1,565 | 55 | 21 | 4 | 5.1% |
| Aug 24 | Dipanwita Ghosh · AI and GCCs, APAC Media | 1,555 | 75 | 47 | 1 | 7.9% |
| Aug 28 | Everest Group wire coverage pickup | 1,409 | 33 | 42 | 1 | 5.4% |
| Aug 19 | VOICES by Embassy · Episode 3 | 460 | 19 | 14 | 0 | 7.2% |
| Aug 13 | VOICES by Embassy · Episode 2 | 339 | 19 | 8 | 0 | 8.0% |
The two VOICES episodes were the weakest posts of the month at 460 and 339 impressions. Both are link-out posts to an external video, which LinkedIn consistently suppresses. The Everest Group announcement, posted natively with named team tags, got nearly ten times the reach.
The Everest Group PEAK Matrix post produced 4,316 impressions, 102 reactions, 333 clicks and 5 reposts, the highest reaction count in the account's history. The wire coverage follow-up on Aug 28 added another 1,409. Independent analyst recognition outperforms everything Embark says about itself.
The Dipanwita Ghosh edition on Aug 31 hit 34.6% engagement with 778 clicks from only 2,378 impressions. That matches the pattern from July's Nimmi Sebastian and Rajesh S.P. editions. The carousel format is doing something no other format on the page does.
8 posts produced 1,031 new followers against July's 716 from 13 posts. Followers per post went from 55 to 129. The account grew 10% in a single month. Volume is not what drives follows on this page. Specific, credible, named content is.
13 posts in July, the highest volume in any month. Impressions jumped 72.5% vs June. Follower count crossed 10,000. Three content formats drove the month: media features, Off The Record carousels, and the new website launch.
The Jul 17 post announcing the Chennai office generated 6,997 impressions, 141 reactions, and 395 clicks. It is the highest-impression post published in any month so far. Expansion announcements with named team members and a specific city context consistently outperform commentary posts.
The Nimmi Sebastian Off The Record post (Jul 16) hit 55.1% engagement rate with 993 clicks. The Rajesh S.P. post (Jul 24) hit 51% with 1,609 clicks. Both are carousel formats. Swipeable leader content with a product tie-in is the single most effective format for driving clicks on LinkedIn.
Total followers reached 10,317 by end of July, up from 9,563 in June. Jul 20 alone added 150 followers off the Aravind Maiya ET Edge piece. The account is growing faster in H2 2026 than at any point in its first year.
Ten posts published in June. Impressions were lower than May but engagement rates surged from June 18 onwards, driven by the Alok Jain TaxFaaS spotlight, the International Yoga Day video, and the Manyata workspace post.
The TaxFaaS leader feature (Jun 18) drove 4,720 impressions and 1,903 clicks at a 42.7% engagement rate. The post led with Alok, tied his perspective to TaxFaaS, and linked to an external article. That combination is what drove the clicks.
From June 18 to June 30, daily engagement rates ranged from 21% to 109%. This reflects a content shift towards link-heavy posts (ET feature, CSR Universe article, workspace post) where the audience clicked through rather than just reacting in-feed.
Total impressions fell from 37,851 (May) to 23,890 (June). With 10 posts vs 8 in May, average impressions per post dropped from 4,731 to 2,389. Fewer viral-carry posts and a heavier mix of AI series content drove this. Click volume in June was actually higher than May.
Impressions, engagement rate, reactions, and follower growth tracked daily across 31 days. Eight posts published this month drove consistent activity and three major spikes.
May 8 delivered 155 new followers in a single day driven by the GCC reverse-control-tower post from May 7 which generated 6,735 impressions and 239 reactions. Viral carry-over effect is clearly visible in the data.
The ISG Provider Lens recognition post (May 12) hit a 27.1% engagement rate highest of the month with 658 clicks on a post that got 2,571 impressions. Credibility content drives click-through, not just reactions.
Every single day in May stayed above the 2% LinkedIn benchmark. The monthly average of 9.6% across 31 days confirms systematic content quality, not just spike-driven performance.
Impressions, engagement rate, reactions, and clicks tracked daily. Three clear spikes correspond to post publish days.
The anniversary video (Apr 10), Standard India post (Apr 23), and the single-day spike on Apr 16 together drove most of the month's impressions. Timing and content type both mattered.
April 16 reached a 47.2% single-day engagement rate nearly 24× the industry benchmark. When the content lands, the audience acts on it.
Every post published in April achieved above-benchmark engagement. The lowest-performing post still hit 4.9% more than double the LinkedIn average for B2B content.
Follower base reached 11,326 in August. Business Development leads at 1,111, Human Resources close behind at 1,040. Director + VP + CXO = 1,575 followers, up from 1,472 in July.
Every top function grew. Business Development added 138 followers and Human Resources 99, the two functions that map most directly to GCC setup buyers.
Director + VP + CXO = 1,575 followers, up from 1,472 in July. Director alone added 78. The decision-maker layer has grown every month since April.
Bengaluru is 52% of the entire follower base. Chennai at 456 is now the fifth-largest city and the fastest growing. International followers remain thin, with London the largest non-India location at 28.
6,747 page views from 3,046 unique visitors. Director, VP, CXO, Owner and Partner accounted for 1,210 of those views, 18% of all page traffic. IT (779), Sales (539) and Human Resources (434) were the leading job functions among visitors.
Follower base reached 10,317 in July. Business Development leads at 973, Human Resources close behind at 941. Director + VP + CXO = 1,472 followers, the highest decision-maker count to date.
Director + VP + CXO = 1,472 followers, up from 1,393 in June. Chennai entered the top visitor cities at 250 views following the Jul 17 office launch.
Job function, seniority, and industry data for followers and visitors in June. Business Development and Engineering lead the follower base. IT Services and IT Consulting dominate visitor industries.
Director + VP + CXO = 1,393 followers, up from 1,322 in May. The decision-maker tier continues to grow.
Job function, seniority, and company-size data for both followers and page visitors in May. The audience profile closely matches Embark's ideal buyer.
Director + VP + CXO = 1,322 followers the highest-value decision-maker tier is actively following Embark.
Job function, seniority, and company-size data for followers and page visitors in April. Engineering, IT, HR, and Finance together form the core GCC decision-making team.
Enterprise visitors (1,000+ employees) = 4,256 visits (44%) the ideal GCC client profile is actively discovering Embark.
Embark grew 10% in one month, the highest growth rate in the peer set by a wide margin. 1,031 new followers from 8 posts. EPP of 73 is down from July's 89, reflecting a month with fewer, more reach-driven posts rather than click-heavy carousels.
| Company | Total Followers | New Followers | Growth % | Total Posts | Total Engagements | Engagement per Post |
|---|---|---|---|---|---|---|
| ANSR | 427,500 | 14,489 | 3.5% | 27 | 4,739 | 176 |
| Zinnov | 116,138 | 1,621 | 1.4% | 101 | 11,776 | 117 |
| Gloplax Solutions | 12,983 | 458 | 3.7% | 11 | 792 | 72 |
| Embark | 11,326 | 1,031 | 10.0% | 8 | 581 | 73 |
| MOAR Advisory | 3,733 | 208 | 5.9% | 11 | 1,075 | 98 |
| fosttr | 1,863 | 139 | 8.1% | 5 | 504 | 101 |
| Bhartiya Converge | 1,849 | 75 | 4.2% | 12 | 227 | 19 |
Embark added 1,031 followers on a base of 10,295, a 10% gain. fosttr managed 8.1% on a base under 2,000, where percentage growth is far easier. Gloplax and ANSR grew 3.7% and 3.5%. On a base above 10,000 followers, this rate is the outlier in the set.
Gloplax has 12,983 followers to Embark's 11,326 and posted 11 times to Embark's 8, but added 458 followers to Embark's 1,031. At the current rate Embark passes Gloplax on total followers within two months.
Zinnov generated 11,776 engagements from 101 posts, an EPP of 117. Embark's 73 from 8 posts is lower per post but the follower conversion is far better: Zinnov added 1,621 followers from 101 posts, Embark 1,031 from 8. That is 16 followers per post against 129.
Embark crossed 10,000 followers in July and added 716 new followers. Total engagements reached 1,153, up 93% from June. EPP of 89 puts Embark third in the peer set behind ANSR and MOAR Advisory.
| Company | Total Followers | New Followers | Total Posts | Total Engagements | Engagement per Post |
|---|---|---|---|---|---|
| ANSR | 413,278 | 11,310 | 25 | 3,741 | 150 |
| Zinnov | 114,478 | 1,142 | 41 | 2,893 | 71 |
| MOAR Advisory | 3,368 | 195 | 12 | 1,142 | 95 |
| Embark | 10,317 | 716 | 13 | 1,153 | 89 |
| Gloplax Solutions | 12,581 | 1,134 | 15 | 363 | 24 |
| fosttr | 1,676 | 58 | 3 | 220 | 73 |
| Bhartiya Converge | 1,747 | 105 | 6 | 89 | 15 |
Gloplax (12,581 followers) added 1,134 with 15 posts. Embark added 716 from 13 posts at a smaller base, meaning the growth rate is significantly higher. The Chennai launch and ET Edge piece drove 238 new followers in two days on Jul 19-20.
1,153 total engagements vs 598 in June, a 93% increase. 41,188 impressions vs 23,890 in June, a 72% increase. 13 posts vs 10 in June. Every metric improved. The new website launch, Chennai office, and Off The Record format all contributed.
MOAR's EPP of 95 narrowly beats Embark's 89 with fewer posts (12 vs 13). Both are well ahead of Gloplax (24), Bhartiya Converge (15), and fosttr (73) in the comparable-size tier. Embark's audience is still the most engaged relative to its follower count.
June competitor data across 7 companies. Embark's engagement per post (60) dropped vs May (124) as post volume increased to 10. MOAR Advisory overtook Embark on EPP this month with 14 posts to Embark's 10.
| Company | Total Followers | New Followers | Total Posts | Total Engagements | Engagement per Post |
|---|---|---|---|---|---|
| ANSR | 402,213 | 8,373 | 28 | 4,222 | 151 |
| Zinnov | 113,346 | 2,393 | 43 | 2,907 | 68 |
| MOAR Advisory | 3,183 | 238 | 14 | 911 | 65 |
| Embark | 9,563 | 450 | 10 | 598 | 60 |
| fosttr | 1,610 | 108 | 3 | 69 | 23 |
| Gloplax Solutions | 11,481 | 1,938 | 9 | 142 | 16 |
| Bhartiya Converge | 1,636 | 42 | 5 | 76 | 15 |
Embark published 10 posts in June vs 8 in May, and EPP dropped from 124 to 60. The additional posts (AI series Parts 2 and 3, the secondment ruling commentary) had lower individual engagement than May's spike-heavy content. Volume-quality balance will be the key lever for July.
Gloplax Solutions added 1,938 new followers in June from just 9 posts. At a similar follower base to Embark, this suggests a content strategy or paid amplification shift. Worth keeping an eye on in July.
With 9,563 followers, Embark generated 598 engagements across 10 posts. Gloplax, with 11,481 followers and 9 posts, generated only 142. Embark's audience is significantly more active relative to its size, which is the more durable competitive advantage.
May competitor data across 7 companies in the India GCC advisory space. Embark gained 1,058 new followers more than any comparable-size competitor and posted the highest engagement volume relative to posting frequency among mid-size players.
| Company | Total Followers | New Followers | Total Posts | Total Engagements | Engagement per Post |
|---|---|---|---|---|---|
| ANSR | 393,857 | 14,374 | 37 | 6,800 | 184 |
| Zinnov | 111,193 | 2,117 | 38 | 4,462 | 117 |
| Embark | 9,189 | 1,058 | 8 | 994 | 124 |
| MOAR Advisory | 2,949 | 332 | 12 | 1,224 | 102 |
| Gloplax Solutions | 9,783 | 2,505 | 5 | 195 | 39 |
| Bhartiya Converge | 1,593 | 48 | 3 | 59 | 20 |
| fosttr | 1,567 | 57 | 4 | 60 | 15 |
Embark's 124 engagements per post ranks behind only ANSR (184) and Zinnov (117 with 38 posts), while publishing just 8 posts. Embark outperforms every comparable-size peer on content efficiency.
Gloplax Solutions has nearly the same follower count (9,783) but only added 2,505 new followers with 5 posts. Embark gained 1,058 followers from 8 posts the largest absolute jump Embark has ever achieved in a single month.
At 1,058 new followers per month, Embark is accelerating toward meaningful scale. Sustained performance at this level would reach 20,000+ followers within 12 months. Consistency in volume and quality is the next challenge.
April competitor data across 7 companies in the India GCC advisory space. Embark ranks 2nd on engagement rate per post and gained significantly more followers per post than the peer median.
| Company | Total Followers | New Followers | Total Posts | Total Engagements | Engagement per Post |
|---|---|---|---|---|---|
| ANSR | 387,589 | 10,369 | 35 | 4,797 | 137 |
| Zinnov | 109,498 | 1,044 | 36 | 2,358 | 65 |
| MOAR Advisory | 2,767 | 235 | 15 | 1,045 | 70 |
| Embark | 8,864 | 384 | 5 | 488 | 98 |
| Gloplax Solutions | 8,066 | 127 | 4 | 249 | 62 |
| Bhartiya Converge | 1,572 | 49 | 8 | 124 | 16 |
| fosttr | 1,458 | 55 | 2 | 26 | 13 |
Embark produced 98 engagements per post beating Gloplax (62), Zinnov (65), and MOAR (70) with a fraction of their posting volume. Quality significantly outperforms frequency.
Gloplax Solutions has a similar follower count (8,066) but gained only 127 new followers with 4 posts. Embark gained 384 with just 5 posts 3× the follower growth efficiency of the closest comparable.
ANSR's 387,000 followers set the category benchmark. However, at Embark's current growth rate of ~380 followers per month, consistent compounding will build meaningful reach. Consistency over the next 12 months is the priority.
Views grew 53% on July and interactions 60%. The account is finally reaching beyond its own follower base at scale: 70.6% of all views came from non-followers, and accounts engaged grew 78% to 277. Instagram data covers a rolling 30-day window ending Sep 7, so it does not line up exactly with the calendar month.
| Post | Date | Views |
|---|---|---|
| Hiring for Product Support Specialist Reel | Aug 28 | 2,200 |
| World Photography Day · Suhas Kulkarni | Aug 19 | 1,300 |
| A Day in the Life of Swathi Reel | Aug 20 | 1,200 |
| Meet the Legal Team | Aug 14 | 784 |
| The People Who Shape Us · Teachers' Day | Sep 4 | 690 |
| Embassy Cares · government school CSR | — | 648 |
| Coffee with CEO | — | 641 |
| Meet the Real Estate Team | Sep 3 | 533 |
| National Sports Day | Aug 29 | 439 |
| Post | Date | Interactions |
|---|---|---|
| A Day in the Life of Swathi | Aug 20 | 89 |
| World Photography Day · Suhas Kulkarni | Aug 19 | 84 |
| Hiring for Product Support Specialist | Aug 28 | 75 |
| The People Who Shape Us · Teachers' Day | Sep 4 | 40 |
| Meet the Real Estate Team | Sep 3 | 37 |
Non-followers accounted for 70.6% of views against 66.3% in July and 13.7% in June. Viewers reached 3,350 on a follower base of 156. Reels are doing the work: 74.8% of views and 53.8% of interactions. This is now a reach channel, not a community channel.
The Product Support Specialist hiring Reel took 2,200 views and 75 interactions, the best post of the period. Combined with 24 sessions on the /employeehandbook page on the website, the employer-brand angle is pulling more weight on Instagram than the corporate GCC narrative.
People are finding the account and looking at the profile, but almost nobody clicks through. 1.8% tap-through means the bio link and its call to action are not working. Worth testing a specific destination such as the GCC Cost Calculator instead of a generic homepage link.
Selected from April through August based on organic performance. Posts already doing well organically respond best to paid amplification. Objective across all: engagement and follows. Budgets in INR.
| Post | Target Audience | Objective | Duration | Budget |
|---|---|---|---|---|
Embark 1-year anniversary video 15.4% organic engagement rate, 186 reactions. Video format gets preferential reach in LinkedIn paid. Strong brand story with an emotional hook. |
C-Suite / VPStrategy and OperationsIndiaCompany 500+IT ServicesFinancial Services | Follows Engagement |
7 days | ₹8,000 |
The Standard India 450-seat workspace at Embassy Tech Village 20.2% organic engagement rate. Specific client proof-of-work. Best post to reach people evaluating India GCC workspaces. |
Real Estate / FacilitiesOperations DirectorsIndia and SingaporeCompany 1,000+Banking and Finance | Engagement | 5 days | ₹6,000 |
| Post | Target Audience | Objective | Duration | Budget |
|---|---|---|---|---|
Aravind Maiya GCC reverse control-tower shift (ETGCCWorld) 6,735 organic impressions. CEO-authored with a sharp GCC narrative and media citation. Highest-value post to amplify for follows. |
C-SuiteGCC HeadsIndia, US, SingaporeCompany 1,000+ | Follows Engagement |
10 days | ₹12,000 |
ISG Provider Lens GCC Services 2026 Embark recognised as Contender 27.1% engagement rate, 658 clicks. Third-party recognition drives the highest CTR of any content type. Best for reaching audiences who don't yet know Embark. |
VP and DirectorStrategy / Corp DevIndia, UK, US, GermanyCompany 5,000+ | Engagement | 7 days | ₹10,000 |
Suhas Kulkarni flex workspaces as core GCC infrastructure (Economic Times) 6,455 impressions, 366 clicks. ET byline adds credibility. Best for reaching workspace decision-makers who haven't seen Embark yet. |
Real Estate / FacilitiesOperationsBengaluru, Hyderabad, PuneCompany 500+ | Engagement Follows |
7 days | ₹8,000 |
| Post | Target Audience | Objective | Duration | Budget |
|---|---|---|---|---|
Alok Jain TaxFaaS spotlight 42.7% engagement rate, 1,903 clicks from 4,720 impressions. Highest single-post click volume in three months. Targets CFOs and Tax Heads who are the exact TaxFaaS buyer. |
CFO / Finance DirectorTax and ComplianceIndia, US, UKCompany 1,000+Banking and Finance | Engagement Follows |
10 days | ₹15,000 |
Prasad Panchagnula GCC ecosystem growth in Economic Times 4,279 impressions. ET citation gives immediate credibility. Good for reaching new audiences in the US and Singapore where website traffic is already coming from. |
C-Suite and VPCorporate StrategyUS, Singapore, UKCompany 5,000+ | Follows Engagement |
7 days | ₹10,000 |
Workspace Wednesday Manyata 2,714 impressions, 67.1% engagement rate, 1,777 clicks. Workspace content with a specific location consistently outperforms. Targets Real Estate and Facilities decision-makers in Bengaluru. |
Real Estate / FacilitiesAdmin and OperationsBengaluruCompany 500+ | Engagement | 5 days | ₹6,000 |
| Post | Target Audience | Objective | Duration | Budget |
|---|---|---|---|---|
Chennai office launch 6,997 organic impressions, 141 reactions, 395 clicks. The highest-impression post of any month. Expansion news with a named city and named people travels further than commentary. |
Real Estate / FacilitiesOperations DirectorsChennai, Bengaluru, HyderabadCompany 1,000+ | Follows Engagement |
10 days | ₹15,000 |
Off The Record · Rajesh S.P. 51% organic engagement rate with 1,609 clicks, the highest click volume of any Embark post. Carousel format with a finance-led angle. Targets the CFO buyer directly. |
CFO / Finance DirectorTax and ComplianceIndia, US, UKCompany 1,000+ | Engagement | 10 days | ₹12,000 |
Aravind Maiya · GCC evolution, ET Edge Insights 5,990 impressions and 150 new followers on the day it ran. CEO-authored with a national media citation. The strongest follower-acquisition post of the month. |
C-SuiteGCC HeadsIndia, US, SingaporeCompany 5,000+ | Follows | 10 days | ₹12,000 |
| Post | Target Audience | Objective | Duration | Budget |
|---|---|---|---|---|
Everest Group PEAK Matrix · Major Contender 4,316 organic impressions, 102 reactions, 5 reposts. Independent analyst recognition is the single highest-credibility asset Embark has and the strongest post the account has published. Best possible content to put paid weight behind. |
C-Suite and VPCorporate StrategyUS, UK, Singapore, GermanyCompany 5,000+IT ServicesFinancial Services | Follows Engagement |
14 days | ₹20,000 |
Off The Record · Dipanwita Ghosh 34.6% organic engagement rate with 778 clicks from 2,378 impressions. The carousel format has now produced the top click rate three months running. Reliable performer for driving people deeper into the content. |
VP and DirectorConsulting / StrategyIndia, US, SingaporeCompany 1,000+ | Engagement Follows |
10 days | ₹12,000 |
GCC Cost Calculator launch 1,565 impressions and 4 reposts organically. The only post in the set with a self-serve tool behind it, which makes it the best candidate for reaching people early in their evaluation. Also the strongest destination for the Instagram bio link. |
CFO / Finance DirectorCorporate StrategyUS, UK, Singapore, UAECompany 1,000+ | Engagement | 10 days | ₹12,000 |
Definitions for every metric referenced in this document, with formulas where relevant.