LinkedIn Analytics
A full review of Embark's LinkedIn performance engagement, followers, visitor behaviour, post-level results, audience composition, and competitor context.
Impressions, engagement rate, reactions, and clicks tracked daily. Three clear spikes correspond to post publish days.
The 1-year anniversary post hit 454 clicks and 106 reactions the highest single-day engagement in the month. Video content with a personal milestone story drove disproportionate reach and reaction, confirming that authentic, milestone-driven content resonates strongly with Embark's audience.
At 47.2%, April 16 produced the month's best rate despite lower absolute impressions. This is the hallmark of a highly targeted, highly resonant post seen by a smaller but highly relevant audience worth replicating in format.
The Standard India workspace post generated 3,223 impressions the month's highest. A client success story with named stakeholders and a product photo drove the broadest distribution, suggesting that proof-of-work content extends reach beyond the existing follower base.
LinkedIn's benchmark engagement rate is 2%. Every single post Embark published in April exceeded this with two posts exceeding 15% and one crossing 20%.
All impressions, followers, and engagement were entirely organic. No sponsored posts, no promoted reach. This makes every metric a genuine signal of content quality.
The two video posts (anniversary and TaxFaaS) combined for over 5,200 views nearly 3× the view rate of text-only posts. Video should be prioritised in the mix.
All followers gained organically. The account grew from approximately 8,480 to 8,864 a 4.5% growth rate in a single month.
Director + VP + CXO = 1,277 followers (19.8%) a strong executive tier for an early-stage brand.
Visitors across the Overview and Jobs pages. Mobile accounted for 63% of all page views a critical consideration for content formatting.
Director + VP + CXO drove 1,188 page visits the decision-maker audience is actively checking Embark out.
India's top 5 GCC cities Bengaluru, Hyderabad, Delhi, Mumbai, Chennai account for 84% of all page visits. Early international signals from London and New York are worth monitoring.
Every post beat the industry engagement benchmark. The anniversary video was the top-performing post by both total engagement and follower growth impact.
| Post | Date | Type | Impressions | Clicks | Reactions | Eng. Rate |
|---|---|---|---|---|---|---|
|
Embark 1-year anniversary Best Post
Video · All followers
|
Apr 10 | Video | 7,764 | 996 | 186 | 15.4% |
|
The Standard India 450-seat workspace at Embassy Tech Village
Image · All followers
|
Apr 23 | Image | 5,420 | 990 | 99 | 20.2% |
|
Embark TaxFaaS launch Tax Function as a Service powered by Tax Compaas
Video · All followers
|
Apr 1 | Video | 3,150 | 141 | 94 | 7.7% |
|
GCC Round Table 2026 with Deloitte India co-hosted in Hyderabad
Text · All followers
|
Apr 8 | Text | 1,535 | 89 | 39 | 8.4% |
|
GCC evolution Wipro/Mindsprint as a case for GCC-to-value-creator transition
Text · All followers
|
Apr 9 | Text | 2,834 | 79 | 57 | 4.9% |
The Standard India post (20.2% engagement) and the anniversary post (15.4%) both beat the GCC-analysis piece (4.9%) on engagement rate. Showing actual client outcomes drives more action than industry commentary.
The two video posts (anniversary: 2,708 views; TaxFaaS: 2,511 views) averaged 2,600 video views each a unique metric text posts cannot achieve. Video content reaches passive audiences who scroll past but don't click.
Every high-performing post tagged multiple named individuals Aravind Maiya, Prasad Panchagnula, external partners. Tags create secondary distribution as tagged individuals' networks see the post. Always tag relevant stakeholders.
Visitor job function and company size data reveals the primary audience profile and how well it matches Embark's target buyer.
Enterprise visitors (1,000+ employees) = 4,256 visits (44%) the ideal GCC client profile is actively discovering Embark.
April competitor data across 7 companies in the India GCC advisory space. Embark ranks 2nd on engagement rate per post and gained significantly more followers per post than the peer median.
| Company | Total Followers | New Followers | Total Posts | Total Engagements | Engagement per Post |
|---|---|---|---|---|---|
| ANSR | 387,589 | 10,369 | 35 | 4,797 | 137 |
| Zinnov | 109,498 | 1,044 | 36 | 2,358 | 65 |
| MOAR Advisory | 2,767 | 235 | 15 | 1,045 | 70 |
| Embark | 8,864 | 384 | 5 | 488 | 98 |
| Gloplax Solutions | 8,066 | 127 | 4 | 249 | 62 |
| Bhartiya Converge | 1,572 | 49 | 8 | 124 | 16 |
| fosttr | 1,458 | 55 | 2 | 26 | 13 |
Embark produced 98 engagements per post beating Gloplax (62), Zinnov (65), and MOAR (70) with a fraction of their posting volume. Quality significantly outperforms frequency.
Gloplax Solutions has a similar follower count (8,066) but gained only 127 new followers with 4 posts. Embark gained 384 with just 5 posts 3× the follower growth efficiency of the closest comparable.
ANSR's 387,000 followers set the category benchmark. However, at Embark's current growth rate of ~380 followers per month, consistent compounding will build meaningful reach. Consistency over the next 12 months is the priority.
Definitions for every metric referenced in this document, with formulas where relevant.